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Ukrtelecom Arcadia
consumer promo
Autoshow at Stolichniy
brand event
Nestle «Cat Chow»
consumer promo
Diageo Bar Academy
organization of events
Nescafe Barista
promo
JTI — Global Gathering
brand event // consumer promo
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Ukrtelecom Arcadia
consumer promo | Arcadia, Odessa
32
working days
5 436
informational contacts
1 037
quality contacts
457
applications for connection
Our team built knowledge about the renewal of the Ukrtelecom brand and about the fundamentally new speed of its Internet service. As a result, we created a stream of applications for the connection to company’s Internet services. We organized turnkey project, starting with the production of a promo-zone with a set of activities, selection of personnel and ending with the printing of all the smallest materials.
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Autoshow at Stolichniy
brand event
4
branded zones
12
models
10
activities
Our holding provided support and was engaged in the partial organization of the Autoshow at Stolichniy - 2016 festival. Within the framework of the festival we designed and branded Chevrolet, ZAZ, Chery zones, organized presentation of new models and conducted activities for the guests!
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Nestle «Cat Chow»
consumer promo
5
cities
16
outlets
37 800
estimated number of contacts
38 556
actual numbers of contacts
We organized and conducted a non-standard promo – sampling for cat food. We produced a special promo-zone in a kitchen room format, which attracted passers-by attention. Everyone had the opportunity to get sampling, but on one condition - after filling out a questionnaire and tell about his pet. Emotional addition of the questionnaire made it possible to create an emotionally pleasing image for the brand and show that the Cat Chow feed is individual for each cat!
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Diageo Bar Academy
organization of events
5
cities
ORGANIZING A SERIES OF SPECIAL EVENTS THROUGHOUT UKRAINE Diageo Bar Academy is a global initiative that aims to raise the level of bars and restaurants. Diageo Bar Academy operates in more than 40 countries around the world and since 2016 Ukraine has joined these countries. We organized a series of lectures and modules for a wide range of bar staff to help them improve their professional skills.
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Nescafe Barista
promo
12
shopping centers
129 042
person tried Nescafe Barista coffee
541
gifts played in social networks
+12%
overfulfilment of the plan
Organization of promotional zones of Nescafe Barista Shop in Shop at the Mall Grand promotional Coffee campaign spanned 12 shopping centers all over Ukraine! Free tasting of 5 types of coffee cocktails made by Nescafe Gold barista took place in Kiev, Lviv, Kharkov, Dnepro and Odessa. We organized a "turnkey" project, ranging from agreements with locations and authorization and ending with printing all the smallest materials.
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JTI — Global Gathering
brand event // consumer promo
358
people went through our casting
699 m2
constructions
7 200
effective contacts
#1 2011
the project received Best Practice among the world wide JTI projects
BTL activities for JTI at the Global Gathering festival 2011, 2012 Development of creative ideas for BTL activities and its implementation. For two years we have been designing and creating a brand platform, hiring and training staff, developing activities and fulfilling all the requirements for performance indicators. The process of preparing the project lasted 6 months; all the details of the brand-zones were thoroughly drawn in 3D in two scenarios – day and night.
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