Tasks:

1. As part of the annual Best Christmas Ever nomination among Eastern European countries, create a brand zone that improves sales.
2. The zone should have intriguing characteristics that will attract young people.

Decision:

We have chosen a shopping center that fully meets our requirements - LAVINA MALL. New Year's truck was as the basis for the design. And not one, but four trucks, which became the basis for the creation of the New Year's installation. Our zone functioned from December 19 to January 14. Results:

 Winner of Best Christmas Ever Awards 2019

Ukraine's record for placing bottles of Coca-Cola on advertising displays.

Sold more than 32 thousand units of goods.-

More than 14,000 gifts distributed-

Coverage exceeded the plan by 70% of the expected

The event was held on the territory of the restored factory Art-zavod Platforma(70,000 sq.m.) and was divided into thematic zones:

• Italian food court with the best restaurants in Kyiv
• 10m MARTINI Ferris wheel
• MARTINI FIERO & TONIC bar
• Piazza with an Italian family table for 200 guests and farmer's corners where everyone can cook their own bruschetta
• Open-air cinema with Italian films
• The "Experimentarium" zone, where guests could play a DJ set on vegetables instead of regular records and turntables, make cotton candy on the theremin, make food pictures, etc.

Musical stage where 21 musical groups performed under the auspices of Ivan Dorn's music label "Masterskaya”

Result

11,500 guests (two days)

Total number of contacts -5.4 M (Digital, outdoor advertising)

More than 3 thousand posts, live broadcasts and stories from the event!

Outstanding production and unique solutions.

In just a few weeks, one of the largest supermarkets in the city was transformed into a unique showcase of trade equipment for Coca-Cola brand partners. This project has been recognized as the best experience among all Coca-Cola markets in Europe.

A beauty party for influencers and beauty salons where a new brand for Ukraine, Redken, was presented. Master classes for hairdressers, activities for guests, entertainment. Cool vibes of the event have brought thousands of social media mentions.

Every quarter we run promotional campaigns with a wide media mix - outdoor advertising, integration with radio, digital media, online advertising and integration with influencers.

 Launch Party

Immersive presentation of new JTI’s product LOGIC. The presentation of the new product took place in a closed format for influencers, opinion leaders, and company partners. Each stage of the event was built around the idea of experiencing sensations, both physical and emotional. Guests became part of the script, actively interacting with the surrounding objects, actors, and immersing themselves deeply in the mood of the event.